The new year is upon us, bringing a wave of resolutions for people and businesses as they strive to move forward into the next decade. As we creep closer to 2010, I find a surprising number of businesses still utilize free email and website accounts versus hosting their web presence via their own domain name. Even more surprising, eMarketer quoted an Ad-ology survey that found that 46 percent of small business owners do not have a Web site in 2009.
Between pint-sized laptops and smart phones, consumers are connecting faster and easier every day. Without a professional web presence, your company is missing out on connecting with those consumers. Our recommendation is that every business resolve to exit the dark ages and acquire (at bare minimum) the following services:
Protect your brand online and reserve your spot on the web by registering your domain name today. Registering a domain doesn’t automatically make your website appear when visitors enter your domain into a Web browser, so we’ll move on to item #2.
Shared hosting allows multiple Web sites to reside on a single server that is connected to our high-speed Internet backbone. Shared hosting is the easiest and most affordable way to bring your website to the Internet. Your site is located on our servers – the equivalent of leasing office space. A certain portion of the building is yours, with your name on the door, and you can rely on the building manager (Kyvon) for security, maintenance and facilities management.
Once you have acquired your domain name(s) of choice, your company can create professional email accounts (such as name@CompanyName.com) by utilizing either Qmail or Exchange hosting. These accounts are compatible with third party email clients such as Microsoft Outlook, Thunderbird, or Apple Mail and can be set up on your smart phone for on-the-go access. What would you trust more: CompanyName@yahoo.com or name@CompanyName.com?