Internet presence is rapidly becoming a necessity for businesses looking to succeed in the 21st century. Outside of the Internet’s general popularity, Internet Advertising is proving to be one of the most efficient, and effective channels, in which to reach potential customers.
One hurdle businesses may face in the evolving internet market is how to turn its website from an ‘expense’ into a source of revenue. Today, designing, hosting and maintaining a website can cost upwards of $2500. Considering this type of investment, businesses should consider viable strategies for producing income from their sites. Otherwise, you simply have a very nice website sitting in the virtual dark.
Search Engine Optimization (SEO) is one means to generating traffic on your site, but it can be a time consuming art. One needs only to work with Google Analytic for a few minutes to realize the complexity in website advertising. So, the alternative to rearranging your already hectic schedule, and learning the art of SEO, is to outsource the responsibility to a third party that is well versed in the art, and has the time you lack. Search Engine Optimization, when done right, can bring, not only added traffic to your sight, but the right traffic.
One company that is doing this hear in St. Louis is Reach Local. Reach Local has local representatives (big +) that apply intimate knowledge of the St. Louis area to generate the right traffic for your business. Being in the IT industry I am well aware of the need for proper SEO and the pitfalls that may end up costing your more money than it’s worth. Hiring a third party SEO company can be worth the investment you put forth. However, you want to make sure your money is working for you. Reach Local uses an automated system (very little commitment from businesses) that refines your campaign from the start; removing inefficient, and ineffective, searches from your campaign, in turn reducing your budgetary expense. Users are sent a monthly report showing results and representatives are available to go over those results at your convenience. The transparency is key. If you are using a SEO company that is not revealing proper results (simply) its time to move on.
From the front lines, I am Bart Beyers.